Review and Edit Brief

Review and edit the Brief generated by the AI

Once your audio is processed, I generate a complete Brief for your business. Here you can review it and make adjustments.

I generate the Brief based on your audio; you review and adjust it.

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View the Generated Brief

After processing, you will see the Brief organized into sections:

I show you everything I generated in a clear and organized way.

Business Information

Field	Description
Business Name	Identified trade name
Industry	Your business sector
Description	Summary of what your business does
Value Proposition	What makes it unique

Target Audience

Field	Description
Description	Profile of your ideal customer
Pain Points	Problems it solves
Main Interests	Topics relevant to your audience

Brand Identity

Field	Description
Brand Voice	Communication tone
Personality Traits	Characteristics of your brand
Key Messages	What it wants to communicate

Visual Identity

Field	Description
Identity Colors	Suggested color palette
Content Theme	Overall style
Visual Style	Type of images recommended

Marketing Strategy

Field	Description
Main Objectives	Goals of your advertising
Main Call to Action	Action you want them to take
USPs	Unique selling points

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Edit the Brief

If something is not correct or you want to adjust:

Steps to Edit

1. Click the button "Edit"

2. The fields will become editable

3. Modify whatever you need

4. Click on "Save Changes"

You have the power to edit every detail of the Brief.

What You Can Edit

You can modify any section:

• Correct incorrect information

• Add missing details

• Adjust the tone of the messages

• Change objectives

• Update the audience

Tip: Review especially the Target Audience and the Key Messages, since these directly influence the copies of your ads.

You have full control of the Brief. I generate, you decide.

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Regenerate the Brief

If the Brief does not capture your business well:

1. Go back to the audio step

2. Record a new audio with more details

3. The AI will generate a new Brief

Note: Regenerating completely replaces the previous Brief.

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Audience Location in the Brief

You will also see the Location of your Audience:

• Shows the locations you selected previously

• You can modify them from this view

• Changes affect the targeting of your strategies

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Social Media Insights

If you connected social networks, you will see additional information:

Field	Description
High-Performing Content	What type of posts work best
Engagement Level	How active your audience is
Posting Consistency	How often you post

This information helps the AI generate copies more aligned with your current style.

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Save and Continue

Once satisfied with the Brief:

1. Check that all the information is correct

2. Click on "Save" if you made changes

3. You can click "Create Strategy" to start creating campaigns

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View the Brief Later

You can access the Brief at any time:

1. Go to Set Up Your Business

2. You will see your Brief with the option to edit

The Brief is used automatically whenever:

• It generates copies for your ads

• It creates new strategies

• The AI needs to understand your business

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Multiple Businesses

If your plan includes multiple businesses:

• Each business has its own Brief

• Use the business selector to switch

• Set up the Brief for each business separately

Tip: Make sure you are in the correct business before creating strategies.

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Complete Setup

When the Brief is ready, you will have completed your business setup:

• ✅ Basic information

• ✅ Social networks (optional)

• ✅ Audience location

• ✅ Generated Brief

You are now ready to create strategies.

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Next step: What is a Strategy? →