Audience Location

Define where you want to show your ads

Selecting your audience's location is essential for your ads to reach the right people.

The more specific your location is, the better I generate targeting interests.

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Why Is It Important?

The location you choose determines:

• Where your ads are shown (countries, cities, regions)

• Which interests I suggest (relevant to that market)

• Which language the copies use (adapted to the region)

Important: I use your location to generate more relevant targeting interests. For example, if you select "Medellín," I will look for interests specific to the Colombian market.

This way I better understand your market and generate more refined targeting interests.

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How to Select Locations

Step 1: Search Locations

1. In the search field, type the name of a country, city, or region

2. You must type at least 2 characters

3. A list of results will appear

Search examples:

• "Colombia" → Entire country

• "Bogotá" → Specific city

• "California" → State/Region

You have the power to choose exactly where to show your ads.

Step 2: Select from the List

1. Click on the desired location

2. The location will be added to your selected list

3. You can add multiple locations

Step 3: Review Selection

Selected locations appear in the "Selected locations" section:

• You can see all added locations

• Click on the X to remove a location

• There is no limit to locations

You have full control from where your ads are shown.

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Types of Locations

Type	Example	Scope
Country	Colombia, Mexico, Spain	Entire country
State/Region	Antioquia, California, Catalonia	Entire region
City	Medellín, CDMX, Barcelona	City and surroundings

Tip: For local businesses, select specific cities. For national e-commerce, select the entire country.

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Recommendations by Business Type

Local Business (Restaurant, Physical Store)

• Select your main city

• Add nearby cities if you make deliveries

• Example: "Medellín", "Envigado", "Itagüí"

National E-commerce

• Select the entire country

• Or the main cities where you deliver

• Example: "Colombia" or "Bogotá", "Medellín", "Cali"

Digital Services

• You can select multiple countries

• Focus on markets where they speak your language

• Example: "Colombia", "Mexico", "Spain"

You have the power to choose the perfect location for your business.

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Important Information

Automatic Optimization

I automatically optimize locations:

• I remove duplicates (if you select Colombia and Bogotá, I only use Colombia)

• I group regions when it makes sense

• I notify you of adjustments made

I explain in the interface what adjustments I make and why.

Change Location Later

To change the location after setting it up:

1. Go to Set Up Your Business

2. Find the location section

3. Modify the selected locations

Note: Changing the location may require regenerating your Brief to update the suggested interests.

You have the power to change your location whenever you want.

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Common Errors

"Location required"

Message: Please select at least one location before continuing.

Solution: You must select at least one location to continue. Use the search to add one.

"No results found"

Cause: The name does not match locations in Meta's database.

Solution:

1. Check the spelling

2. Try the name in English

3. Use a more generic name (country instead of a small city)

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Why Select Now

The location is used to:

1. Generate the Brief with relevant local interests

2. Configure strategies automatically

3. Optimize the targeting of your ads

Example: If you select "Medellín", the AI will look for interests like "Feria de las Flores", "Parque Arví", "Medellín Metro" that are relevant to that audience.

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Next step: Create Brief with Audio →