Use Instagram Posts

Promote existing Instagram posts

Some strategies allow you to use existing posts from your Instagram account instead of uploading new creatives.

You have the power to reuse your successful content as ads.

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What is Promoting a Post?

Instead of creating a new ad, you can:

• Take an existing Instagram post

• Turn it into a paid ad

• Show it to a wider audience

Advantages:

• You use content that already worked (has likes, comments)

• You don't need to create new creatives

• Existing engagement builds trust

You reuse your best Instagram content and turn it into ads without creating creatives from scratch.

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Requirements

Instagram Account

• You must have Instagram connected

• The account must be a business or creator account

• It must be linked to your Facebook Page

You need to have Instagram connected and linked to your Facebook Page (see steps below).

Eligible Posts

Not all posts can be promoted. Meta requires:

• The post must comply with advertising policies

• It cannot have copyrighted music

• It cannot have restricted special effects

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How to Use Existing Posts

Step 1: Select a Compatible Strategy

1. Choose a strategy that supports Instagram posts

2. In the settings, you will see the option for existing posts

You have the power to choose which posts to promote.

Step 2: View Available Posts

1. Click on the option for Instagram posts

2. Your eligible posts will load

3. You will see: image/video, caption, likes, comments

I show you all your available posts so you can choose which to use.

Step 3: Select Posts

1. Click on the posts you want to promote

2. You can select up to the indicated maximum

You have full control of which posts to use. 3. You will see a counter: "2/3 selected"

Step 4: Continue

1. When you have the posts selected

2. Click continue

3. It will proceed to preview and launch

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Information for Each Post

For each post you will see:

Item	Description
Thumbnail	Image or first frame of the video
Caption	Post text
Likes	Number of "likes"
Comments	Number of comments

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Ineligible Posts

If you don't see all your posts, it may be because:

Reason	Explanation
Restricted music	Uses copyrighted audio
Unsupported effects	Uses filters or special effects
Policies	Content that Meta does not allow to be promoted
Very old post	Some very old posts are not eligible

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Load More Posts

If you have many posts:

1. Posts load in batches

2. Click on "Load more posts"

3. More posts will be shown

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Selection Limit

Each strategy has a limit:

Select up to 3 posts to promote

If you reach the maximum:

• You will not be able to select more

• Deselect one to add another

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Common Errors

"No eligible posts found"

Cause: None of your posts meet the requirements.

Solution:

1. Check that your Instagram account is connected

2. Publish new content that complies with policies

3. Use the option to upload creatives instead

"Error loading posts"

Cause: Connection problem with Instagram.

Solution:

1. Click on "Retry"

2. Check that Instagram remains connected in Connected Accounts

3. Reconnect if necessary

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When to Use Existing Posts vs New Creatives

Use Existing Posts when...	Use New Creatives when...
You have posts with good engagement	You want content specific for ads
You want to take advantage of social proof	You don't have high-quality posts
The content has already proven to work	You want to test new creatives
You want to set up quickly	You have professional product images

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Next step: Manage Campaigns (Preview) →