Launch on Meta

Complete the launch of your strategy on Meta Ads

This is the final step: your strategy is created in Meta Ads Manager and is ready to be activated.

From idea to campaign in minutes. This is the moment where everything connects.

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The Launch Moment

When you click on "Yes, launch":

1. I contact Meta

2. I create the campaign with all the settings

3. I upload the creatives

4. I set up the copies

5. I establish the targeting

6. I leave the campaign paused

I do all the technical work; you just give the go-ahead.

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Success Screen

If everything goes well, you will see:

✅ Strategy created successfully

Your strategy is ready and in PAUSED. You can activate it whenever you want. You have full control.

Available Options

Button	Action
"Close"	Return to dashboard
"View my strategies"	Go to Active Strategies
"Activate strategy"	Activate immediately

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Common errors when launching a campaign

If you had any problems at this point, don't worry. Here is useful information about launch errors.

Why Is It Created Paused?

The strategy is created paused for several reasons:

1. Security: You can review everything before spending

2. Control: You decide when to start

3. Verification: Meta may review the content

4. Flexibility: You can make final adjustments

The campaign is created paused so you can review everything in Meta before spending; you decide when to activate it.

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Activate the Strategy

You have two options to activate:

Option 1: From SaleAds.ai

1. Go to "Active Strategies"

2. Find your strategy

3. Click on "Activate"

4. Confirm the activation

Option 2: From Meta Ads Manager

1. Go to adsmanager.facebook.com

2. Find the campaign created by SaleAds

3. Change the status from "Paused" to "Active"

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What Happens When You Activate

Once active:

1. Meta reviews the content (it may take minutes or hours)

2. If approved, it starts being shown

3. Your daily budget starts being spent

4. You can see real-time metrics

I explain what happens when you activate in the following steps.

Possible States

Status	Meaning
Paused	It is not active, it does not spend
Under review	Meta is reviewing the content
Active	Showing to users
Rejected	Meta did not approve the content
Limited	Operating with restrictions

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Meta Review Time

Meta reviews all new ads:

• Typically: 15 minutes to 24 hours

• Occasionally: It may take longer

• During holidays: It may take longer

Tip: Launch your campaigns in advance if you have important dates.

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If Meta Rejects Your Ad

Possible reasons:

• Prohibited content (see Meta policies)

• Excessive text in images

• Unverifiable claims

• Industry-restricted content

What to do:

1. Check the reason for the rejection in Ads Manager

2. Modify the problematic content

3. Create a new strategy with the corrected content

4. Check the reason for the rejection in Ads Manager

5. Modify the problematic content

6. Create a new strategy with the corrected content

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Monitor Results

Once active, you can see:

At SaleAds.ai

• Strategy status

• Basic metrics (coming soon)

In Meta Ads Manager

• Impressions

• Clicks

• CTR

• Spend

• Conversions (if it has a pixel)

• And much more

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Pause or Stop

If you need to pause the strategy:

1. Go to "Active Strategies"

2. Click on "Pause"

3. The strategy will stop being shown

4. No further spending will occur

To reactivate, simply click on "Activate" again.

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Next Steps

After launching:

1. Wait for Meta's approval

2. Activate the strategy when you are ready

3. Monitor the results in the first days

4. Adjust budget according to performance

5. Create more strategies to test

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Next step: View Launched Strategies →